THE FOUNDING DROP — COMING SOON  |  DIFFERENT WALKS. SAME STANDARD.
The Standard

Five principles.One way of standing.

STANDWORTHY is organized around five principles meant to be practiced, not merely displayed.

Hands clasped, SW mark on the sleeve
Principle 01

Faith

Root yourself in something greater than comfort, image or applause.

SW mark between the shoulders of a black tee
Principle 02

Character

Be the same man in private that you claim to be in public.

The words Discipline Over Comfort printed on black cotton
Principle 03

Discipline

Choose what matters over what is easiest.

The words Different Walks. Same Standard. printed on black cotton
Principle 04

Brotherhood

Walk with men who sharpen, challenge and support one another.

Embroidered SW mark
Principle 05

Legacy

Live in a way worth passing forward.

The standard is lived, not worn.

Apparel is one expression of a higher standard. The real work is in how we live — in our faith, character, discipline, brotherhood and legacy.

Shop Foundation → Read the Daily Stand
Faith · Character · Discipline · Brotherhood · Legacy